06 Sep
As a doctor who owns an online medical business nowadays, the importance of SEO is not lost on you. You are aware that employing SEO strategies get your medical services clicked on by patients far and wide across the internet. SEO marketing agency doesn’t just refer to “getting patients to pick your medical business” now, it means to build your medical business’s image, getting credibility online, and building a space of patients and potential patients that are keenly engaged with your every move.
Getting your medical SEO to work for you requires specific subject-market knowledge, some medical marketing elbow grease, and an ever-adapting mindset. As a doctor, you can’t expect yourself to do all that. This is where hiring medical SEO services for doctors comes in. Medical marketing itself is a very specific niche of a field, which requires that touch of an expert to achieve golden medical SEO.
A good SEO marketing agency for doctors understands this specific field of medical marketing, knows the nooks and crannies to attain the perfect crowd of patients, and gets a medical business to climb on top of search engine result pages (SERPS). In this regard, letting the experts take the wheel can be what turns simply “potential patients” to “your patients”.
What “Services” Does A Good SEO Marketing Agency Offer?
There are thousands of agencies and companies that offer SEO services, but only a few can provide the ones that really make a difference. Here are some services that every “good” SEO marketing agency offers:
Keyword Research and Strategy Plans
Anyone can do keyword research, so why is it the number one thing on every SEO marketing agency? Because keyword research is in fact easy, but doing medical keyword research that fits like a perfect puzzle piece with your medical business’s image, medical content, services, and the niche of patients that are likely to look you up is an expert’s work.
Keyword research and strategy plans are the meat and potatoes of every SEO marketing service. A good SEO marketing agency does the advanced medical keyword research for you and then formulate the perfect steady plan to follow to accomplish your business goals.
Technical Medical SEO
Technical SEO gives away its value just by its name. Medical businesses turn to SEO marketing services specifically to get their technical SEO down perfectly. Employing technical SEO is what makes Google realize that you have a medical site of high worth.
This leads to your medical site gaining high index rates, and higher rankings, resulting in an increased flux of patient traffic. Technical SEO uses structured data markup, secure sockets layer (SSL), site speed, portal optimization, etc to amp up a site, which is tricks only a “good” SEO marketing agency knows to execute properly.
On and Off-Page SEO
While technical SEO deals with building up your optimization in a back-end aspect, on and off-page SEO strategies deal with increasing the visibility of your medical business. A good SEO marketing agency has these on and off-page strategies checked off right away.
Off-page SEO services:
- Content marketing
- Social bookmarking
- Backlinking
- Google My Business optimization
On-page SEO services:
- Title tags, and meta descriptions optimization
- Website information, and internal linking structure optimization
- Sitemap development
- Image optimization
- Website’s speed, user structure, and design optimization.
SEO Audits and Reports
While an SEO marketing agency provides SEO services, they also offer their customer, you, in this case, a monthly audit and reporting plan. With an SEO audit, the SEO marketing agency will check and track the success and failure rates of all your medical SEO strategies in place and will evaluate your medical website from an expert’s perspective, telling you what is lacking and what needs work.
Competitor Analysis
Your other goal, aside from gaining patients, is to stay ahead of your game from all of your competitors, but as a doctor, you hardly have the time and opportunity to sit and conduct a competitor analysis, and even if you, the analysis may just hit surface level.
You need a thorough competitor analysis to discover your online and offline medical competitors. An SEO marketing agency offers a competitor analysis for you to discover new ways to develop your overall medical SEO strategy and improve where your competitor lacks.
What Should You Know About Your Medical Business When Picking SEO Services?
Now that you have an idea of what services you can expect from a reputable SEO marketing agency, doing your homework before choosing SEO services will greatly benefit you.
Sort Out Your Medical SEO Goals
An SEO marketing agency offers tens of different kinds of services and strategies, but to select the right one for your medical business, you should know what you want your medical SEO to be. Many SEO services offer demo consultation services to help medical businesses out in this regard. If you want better online visibility, or better patient traffic, or better site optimization, they can offer you an SEO plan, tailored to fit your SEO needs.
Select The best SEO Marketing Agency That Fits Your Needs
Once you get a clear perspective of your medical SEO goals, it is then time to select the respective SEO service with strategies that will help you achieve those goals. As mentioned above, every good SEO marketing agency offers a comprehensive SEO service plan that is created for custom use. If you end up selecting a basic SEO service, your plan will look something like this:
- Indexing
- Keyword rankings
- Backlinks
- On and off-page optimization
- Bounce rate and page loading time optimization
- Click-through-rate (CTR) optimization
Be Clear About The Budget
SEO marketing is expensive, especially when it is for medical businesses and services since it requires the SEO to be molded in a way that targets their field of interest. Before finalizing anything, remember to check if your budget meets the SEO service you are selecting. A basic SEO package for doctors can range from $150-$200/month. For instance, If you want your dental clinic in Irving, TX to show up as the top search result for “Best Dental Clinic Near Irving, TX”, a budget should be considered for that, regardingly.
Medical Marketing Made Easy By Choosing Good SEO Services
SEO can make or break a medical business, so to focus more on making rather than breaking yours, seeking out the touch of professional help is a smart idea. With their expert healthcare industry insight and a grip on the strong and latest medical marketing wheels, choosing a medical SEO agency is the first step towards your medical business’s success.
