29 Sep
While Google remains to be the most used search engine platform, there are others that are always competing to fight for the second-best position for the next best search engine platform, among them and often counted as the second most used platform, is YouTube. Regardless of its consistently developing online presence catering to more than 30 million users a day, there are still some doctors and online medical businesses on the road to the realization of why and how they should incorporate patients on YouTube as a part of their medical marketing strategy.
YouTube’s user structure remains enormous, with more than 6 billion hours worth of visual content being produced monthly and over a billion views on some of the most popular videos on it. As mentioned before, some medical businesses are still churning overusing Youtube to reach their patients but the ones that do use it for marketing their medical services observe that Youtube has expanded their patient traffic up to a 119%.
As we progress with the digitization of online marketing, we have come to realize that any social media platform can be used to turn into a magnet for attracting leads, and Youtube is a platform that a lot of expert marketers emphasize on using for the purpose of marketing. Almost 64% of online businesses opt to market on Youtube and among them, 71% of online medical businesses use Youtube to connect to their patients and tell their business’s story.
Is YouTube An Amiable Option For Healthcare Marketing?
Yes, a hundred percent. Visual content is on the rise when it comes to marketing nowadays. Individuals seek out online content that doesn’t require them to sit and read to the bottom of the page, as a solution, marketers and online businesses have started to put more focus on creating visual or audio content. This is where Youtube comes in to cater to the demographic of your patients that seek out medical visual content.
Visual content, by its very nature, engages patients and prod them towards a call to action. YouTube videos are easy to search for by keywords, both on YouTube itself and through Google, which makes your medical content there approachable to your patients. Youtube caters to 122 million users in the U.S, and among them are hundreds of your potential patients. There are two different ways to use YouTube to reach out to potential patients; one, by building a YouTube channel for your medical business, and two, advertising through visual medical content and your channel.
Medical marketing on YouTube follows a strategy like this:
- Creating a medical visual content strategy.
- Sketching out a posting schedule.
- Blending the medical content between marketing and information.
- Optimizing your medical business’s YouTube channel.
- Interacting with patients on your videos.
How To Reach Potential Patients on YouTube Marketing?
Since advanced marketing on YouTube has been around for almost 20 years now, reaching out to your potential patients is quite simple. Think of your Youtube channel as another blog space, just the content type differs. Here are 5 ways how you can reach your potential patients on YouTube:
Coming Up With A Video Marketing Strategy
Quite similar to how to come up with a marketing or promoting plan for anything, a video marketing strategy on YouTube needs to have defined motives.
- What do you want your medical videos to achieve?
- What will the nature of the content posted be?
- Who will it focus on?
For a healthcare business, your medical videos should attract potential patients on YouTube, build your business’s image, and market your services. The nature of your videos should follow a 1:1 ratio of marketing and information. They should provide relevant medical information to patients while marketing your business. The tone of the videos must be permeable, meaning it should target not just your elder patients, but the young ones too.
Using Medical Keywords
If you are looking for a place to utilize your medical keywords that have proven quite successful, YouTube videos are the perfect place to use them. Keywords are essential in YouTube marketing and reaching out to your patients. Make sure you have medical visual content created in the light of your medical keywords which patients look for.
For instance, a patient searches, “how to fight the flu season?”. You can create medical videos on your channel catering to that keyword, accordingly. Your YouTube videos will work well when you include these medical keywords in the title of your videos, tags, and the description box.
Incorporating Call-To-Actions
The general purpose of your YouTube videos is to draw in potential patients and then guide them to your medical services. Putting up a CTA in your medical videos is the most successful strategy to follow, in order to gain patients on YouTube. Lead them to the links to your medical site, tell them to like your videos, and subscribe to your business’s channel. CTAs offer the finishing touch to every content you put out on any forum, and when it comes to YouTube videos, they are exceptionally beneficial.
Optimizing Your Channel
Your YouTube channel is like your medical site’s blog, it needs optimization. Including the right medical keywords and tags in your medical video will rank you higher whenever a patient searches for something you cater to. Add links to your other social platforms and your medical site, while making sure your visual content includes them as well. It is similar to how to optimize your medical blogs, just more simple.
Telling Your Story
Videos that tell patient stories are a highly popular and fruitful content type in medical marketing. They are extremely similar to how you put up textual patient testimonials on your medical blog for doctors. Patients look for a personal connection with other patients sharing their symptoms or medical issues. Creating such visual patient testimonials can bring a huge crowd of potential patients to your channel and later on, to your medical site.
Medical Marketing On YouTube Made Easy
Marketing on YouTube is quite easy once you see it as a blog space for your visual content. For marketing your medical services, handpicking your medical videos and optimizing your channel can aid in attracting the patients already in that space. Patients look for the very best when it comes to medical content, and now with the option of visual content made available, all medical businesses are expected to put it out as well in order to connect with the professional credibility they strive to achieve.
