02 Feb
The time patients spend on your medical site is an obvious sign of how they feel about it and your medical services. On the off chance to increase patient is rebounding or leaving your medical site without investing enough energy to surf on it, something isn’t going right with it and should be fixed.
A patient spends on your medical site is directly proportional to how Google views your medical site and business. You can discover the normal time a patient spends on your medical site by using the Google Analytics tool. It appears in your reports under Audience » Overview.
The time a patient spends on your medical site is connected with the sort of medical content you publish, the layout of your medical site, and the amount of interaction available for patients on your medical site. As a doctor who runs a medical business with a website, your topmost goal is to make patients stay on your medical site long enough to discover your medical services.
What Is A Bounce Rate?
Generally speaking, a bounce rate refers to the rate of traffic that leaves or deserts a website pretty soon after clicking on it or not spending the general amount of time on it. In terms of medical marketing, a bounce rate is the rate of patients that leave a medical site without spending the time to discover the medical services.
A bounce rate identifies an online business’s success or failure. It is certainly important for following up with Google’s website algorithm that values websites with low bounce rates.
Some Great Hacks To Increase Patient Visiting Time On A Site
Putting up a medical site is an easy step compared to attracting patient traffic. But keeping that patient traffic engaged long enough in your medical site is even harder. However, below are few helpful hacks that will undoubtedly help your medical site lower its patient bounce rates and increase the patient visiting time.
Internal Linking Is The New Way
A medical content that is thoroughly rich with internal links is a jeweled piece of content according to Google. Linking to your medical content is presumably the best method to expand online patient visits on your medical website. Incorporate at least 2-3 links in a paragraph of a medical content page or other medical blogs.
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Not only does this exercise increase patient visiting time on your medical site, but also creates a web of internalized links between one single page of content to many others, which is a great way of optimizing it as well. With internal linking, you kill two birds with a single stone.
Develop Your Medical Site With An Attractive Layout
Even though every aspect of an online business is, well, online, patients still regard it as though physically window shopping. They won’t enter a shop or your clinic if the exterior design isn’t appealing or attractive enough. You hope to achieve the same with your medical site.
Patients will only stay long enough to consider your medical services if the overall website layout is pleasing to them. Try to make your healthcare website design look as simple yet attractive as possible. Choose light and pleasing color scheming with a minimalistic approach. Avoid bad linking and keep things de-cluttered and simple to reach.
Work On The Readability of Your Pages
Connected with the above hack, sites that are hard to read or understand have very high bounce rates. To increase patient visiting time on your medical site, make all pages on your site simple to peruse on all devices.
Make your text dimension is big and optimized enough for simple reading, yet small to evade looking ridiculous. Break lengthy paragraphs of your blog entries into simple and small ones. Break your articles into different short blogs, headings, sections, bulleted points, and incorporate some free space on your medical site.
Increase Patient : Add Appealing Optimized Visuals
Medical visuals are the most captivating type of medical content on the web. Patients love to look up visuals rather than plain and long medical content. This is the reason you see most well-known sites utilize full-screen pictures on their landing pages.
You shouldn’t just stop at pictures, use videos and infographics as well. The best tool for high-quality pictures is Shutterstock. Not only does this improve the patient visiting time but also increases the layout of your medical site and makes it look professional.
Make Your Medical Content Interactive
Even though visuals are a great way to improve your medical site’s readability, you must not forget your written medical content. It is still, the aspect that draws in patients majorly on your medical site.
If you look through a patient’s perspective, you search for medical services, you land on a result that looks to what you searched for, you click on it and are disappointed when it is just a never-ending paragraph of words.
This is why you must make the written medical content on your site, interactive and adding internal links in one way of doing it. You must incorporate visuals and medical infographics and incorporate call-to-action incentives in it. That way, patients will be well engaged while reading the medical content and increase the visiting time on your medical site.
Make A Habit Of Offering Content Upgrades
Content updates are a great way of engaging patients with your site. This is a marketing practice that is often used by online marketers and bloggers. Offering content upgrade works by playing out a task. This task could be anything.
You can ask patients to sign up in exchange for a full, uninterrupted view of your medical blogs, registering for a free record, or round out a study. Offering marketing services upgrades can adequately help patients to commit to your medical business and increase their visiting time as well.
High Patient Visiting Time = High Business Success Rates
Google regards sites with low bounce rates as successful and ranks them higher. That must also be your ultimate goal. Following the above hacks can help you achieve it and lower your patient bounce rates, ultimately.
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